Here's mine: media is the connective tissue of society."
Shirky (2010)"We view the internet as a set of environmental conditions that span traditional geographic or social boundaries. The internet can serve as connective tissue between and within local information ecologies."
Nardi and O'Day (1999)Media on the internet (and this is the media with which Shirky is most concerned), whether manifested as video, audio, images, or some combination thereof, needs writing to do its work. This is writing in a different light than we have traditionally assumed—writing as markup, for example. Often, indeed, the media we experience is wholly constituted and represented as writing work (this post, for example), with writing work likewise dictating the visual elements we see and unsee (#000000, #FFFFFF, padding, divs, et al.).
If media, or the internet writ large (as in Nardi and O'Day's formulation), constitutes the connective tissue of contemporary societal interaction, then writing must be the sinew of our contemporary social graphs—the very thing that holds us together, mediates, and articulates sociotechnical existence.